Services
Oleg works with startups to solve their marketing challenges
Startups often have limited marketing capabilities. If initial growth flattens, it's time to focus on marketing fundamentals
We fix what needs fixing first - ensuring the foundation is strong before scaling further
"You miss 100% of the shots you don't take" - Wayne Gretzki
"You miss 100% of the shots you don't take" - Wayne Gretzki
1.5 hour: marketing strategy session
Define Primary Goals
market positioning
lead generation
retention
profitability
Target Audience & Positioning
ideal customer profile
key messages
value proposition
Marketing Mix & Channel Strategy
Budget Allocation & ROI Measurement
Competitive Landscape
2 weeks: build strong brand positioning
Define Target Client
behavioural traits
pain points
trust points
expectations
Value proposition
claim a unique market position
compare your new product to a familiar one
communicate to pain & trust points
Competitive differentiation
define white space in your market
effective way to communicate it
2 weeks: attract high-value, high-intent prospects
High value prospects
define acquisition strategy
build customer journey
reduce acquisition cost
maintain LTV/CAC ratio above 3
High intent prospects
attract ready to buy prospects
know their behaviour and biases
nurture low intent leads
Create urgency
stop simply providing information
create positive Fear Of Missing Out
No projects fit your needs? Book a free discovery session to get your questions answered
2 weeks: validate and refine product market fit
Know target client
pain points
trust points
behavioural traits
profitability
Dissect value proposition
validate pricing sensitivity
churn reasons and objectives
review against competition
Find strongest use case
common ways clients use product
effective way to communicate it
3 weeks: optimise marketing funnel to improve conversion
Analyse funnel drop offs
advertising
landing pages
calls to action
onboarding
Content
build trust
create urgency
A/B testing
Tech check
page load time
personalisation
2 weeks: develop demand generation strategy
Segment target clients
pain points
trust points
behavioural traits
buying intent
Problem solving content
build content factory with AI
find high impact channels
go beyond owned media
Prospect journey optimisation
by buying intent
multichannel
No projects fit your needs? Book a free discovery session to get your questions answered
Contact Oleg
Ready to share your challenges? Please leave your details and I will get back to you today
