marketing consulting for startups

Quickly uncover growth opportunities

without cost and risk of a full-time hire

led by 20 years of marketing experience

Let's give your business an UNFAIR advantage

Let's give your business an UNFAIR advantage

trusted by startups and large corporates

Alibaba.com logo featuring stylized 'A' and brand name in orange text on a black background.
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General Electric logo, blue circle with white cursive letters "GE"
Solfy logo with an ocean-themed 'O'
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Social Discovery Group logo

Social Discovery Group

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what do you need as a founder?

top marketer

Black and white photo of Oleg Lebedev, showing his expertise and warmth

Oleg is a Chief Marketing Officer with over 20 years of experience in large global corporates and start ups

By working with Oleg founders get a top class marketer at a fraction of the cost of a full time hire

scale faster

Close-up of a red sphere among a group of black spheres, symbolising a unique market positioning and scaling of business

No business has a unique product, but it can have a unique market position and a memorable brand

Get a rapid market fit and scale faster. Noone likes being sold to, but everyone loves to buy

gain trust

Hand signing a contract with pen on wooden table, symbolising customer trust

Customers choose the less risky option over a better product. This has been proven by numerous studies

Before starting the sales pitch, find your customers’ trust points and make them feel safe

convert to sales

Black sign-up button on dark background, symbolising a successful sale

Fundamentals leading to a sale: trust, ease of finding answers, functionality of product, decision urgency

Each of them is equally important. Let’s find out which ones we need to improve

Let's give your business an UNFAIR advantage

Let's give your business an UNFAIR advantage

Avoid mistakes that damage early stage businesses

hire a full time average CMO

Startups can rarely afford to hire a top full-time CMO

So you compromise on the quality of your hire

You end up going though multiple hiring and firing cycles, which cost a fortune in wages and even more in lost opportunities

fail to position the product

Unless you sell ice cream on a beach, you need an effective market positioning

Most startups fail to define their Ideal Client Profile, their real pain points and motivations

You have traffic, but is your conversion rate at 5%- 10%?

ignore the need for urgency

Your website explains how the product works in detail, trust points are excellent, but there is no X10 growth

It is because there us no urgency in your messaging

Your prospect should feel an urgent need to buy, but they are simply being informed

LTV / acquisition cost < 3

Failure to attract profitable clients is common, because the number of clients seems most important

Is your clients’ Life Time Value less than 3 times the cost of client acquisition?

Your business will not become profitable

Unlock a free discovery session

Unlock a free discovery session

why work with me

Wooden Scrabble tiles spelling "IF NOT NOW WHEN" in a pyramid shape, symbolising the instant impact Oleg's consulting services on business growth

instant impact

No lengthy hiring processes. Start and impact within days

no risk

No big salaries. No long notice periods. Just proven growth experience

proven value

close-up of metal chain links, symbolising proven value Oleg Lebedev brings to a start up, backed by 20 years of marketing experience

20 year marketer. Multiple successful startup journeys

Contact Oleg

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